Integrated Organizational Communication (e-book)
About this publication
Communication is often described as the glue that binds an organization, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organizations and is central to their activities and functions:
• as marketing communication, public relations, management communication, corporate communication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction – interpersonal, mediated, digital and social
• as the foundation of corporate culture.
Integrated Organizational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organizations’ communication and then delves into the detail. This book adopts a multidisciplinary approach to organizational communication, and while it takes cognizance of individual academic and professional disciplines, it avoids alignment with any one of these.
Key Features
- Reviews the major communication disciplines
- Focuses on an integrated approach to communication
- Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand
- Adopts the perspective of the practicing communication professional in an organization
- Relates theory to practice in areas such as research, implementation and campaign planning.
Table of Content
SECTION A: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 1: Communication and the organization
Chapter 2: Communication integration
SECTION B: COMMUNICATION OF THE ORGANISATION: FOCUS AREAS
Chapter 3: Dynamics of organizational communication
Chapter4: The role of communication and management approaches in the organizational change process
Chapter 5: The marketing context
Chapter 6: Integrated marketing communication
Chapter 7: Public relations
Chapter 8: Contextualization of traditional advertising
Chapter 9: Advertising management
Chapter 10: Integrated online communication
SECTION C: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 11: Assessing organizational communication
Chapter 12: Integrated communication measurement
SECTION D: PRACTICAL APPLICATION
Chapter 13: Integrated communication campaigns
Interest / Benefit to
Everyone in the Communication industry should have a copy of this book.
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