
Effective communication - Empowering the workforce 2/e
Effectively communicating a message, whether verbal or non-verbal, needs precision. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influence the success of the organisation and its employees. Effective communication – empowering the workforce offers a comprehensive, up-to-date and relevant communication text, engaging readers through both a theoretical and an applied lens.
Effective communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, proposals, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.
Contents include the following:
• Communication principles
• Interpersonal relationships
• Interviews
• Advertising
• Meeting procedures and correspondence
• Concise communication/short messages
• Language usage and editing of written materials
• Oral communication
Effective communication – empowering the workforce is aimed at students and employees, including those at executive management level.
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