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Effective communication - Empowering the workforce 2/e

Effective communication - Empowering the workforce 2/e

  • R 290.00
  • Save R 60


Effectively communicating a message, whether verbal or non-verbal, needs preci­sion. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influ­ence the success of the organisation and its employees. Effective communication – empowering the workforce offers a comprehensive, up-to-date and relevant com­munication text, engaging readers through both a theoretical and an applied lens.

Effective communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, propos­als, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.

Contents include the following:

• Communication principles

• Interpersonal relationships

• Interviews

• Advertising

• Meeting procedures and correspondence

• Concise communication/short messages

• Language usage and editing of written materials

• Oral communication

Effective communication – empowering the workforce is aimed at students and em­ployees, including those at executive management level.


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