Author: JW Strydom

Basics of Business Communication is an easy-to-read book that teaches readers the basics of business communication

Written with the South African employee in mind and for students studying business communication for the first time, the book begins by explaining the foundations of business communication. It then expands on these foundations and concentrates on the different verbal methods of business communication. It shows, in a practical way, how employees should, inter alia, write e-mails, speak on the telephone, write business reports, conduct meetings, present speeches and so forth.

It also teaches readers how to develop ethical and persuasive business messages and shows how these messages can be applied in communication with fellow colleagues as well as in communication with customers. The book provides guidelines on how to develop a marketing communication campaign and concentrates on aspects such as advertising, direct marketing, personal selling, sales promotion, publicity and public relations

Special features of the book include:

• Practical South African examples to illustrate how the theory can be put into practice
• Activities at the end of each chapter to give students the opportunity to practise what they have learned
• An easy-to-follow format and layout to make the reading and learning process easy

Basics of Business Communication is suitable for anyone who is studying business communication for the first time and will provide valuable insight for any manager who must communicate with his/her employees.