Integrated Organizational Communication (Online)
Integrated Organisational Communication 2nd Edition explores how communication acts as the essential link within organisations, facilitating engagement with customers, agents, and the wider community. It highlights communication’s role across marketing, public relations, management, corporate communication, and its influence on strategy, operations, and processes. The book examines diverse communication forms—interpersonal, mediated, digital, and social—and illustrates its foundational importance to corporate culture. Taking a multidisciplinary perspective, this edition meets the needs of both students and professionals by providing a comprehensive overview before offering in-depth analysis, without aligning strictly to any single academic or professional framework.
Key Features
- Reviews the major communication disciplines
- Focuses on an integrated approach to communication
- Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand
- Adopts the perspective of the practising communication professional in an organisation
- Relates theory to practice in areas such as research, implementation and campaign planning.
Content
SECTION A: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 1: Communication and the organisation
Chapter 2: Communication integration
SECTION B: COMMUNICATION OF THE ORGANISATION: FOCUS AREAS
Chapter 3: Dynamics of organisational communication
Chapter4: The role of communication and management approaches in the organisational change process
Chapter 5: The marketing context
Chapter 6: Integrated marketing communication
Chapter 7: Public relations
Chapter 8: Contextualisation of traditional advertising
Chapter 9: Advertising management
Chapter 10: Integrated online communication
SECTION C: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 11: Assessing organisational communication
Chapter 12: Integrated communication measurement
SECTION D: PRACTICAL APPLICATION
Chapter 13: Integrated communication campaigns
Interest / Benefit to
Everyone in the Communication industry should have a copy of this book.
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