Product and Price Management (e-books)
Product and Price Management recognizes that a product manager needs to maximize the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company.
| e-book ISBN: | 9781485129417 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Botha, C and Machado, R |
| Edition: | 1st Edition |
Content
Chapter 1 The product in a marketing context
Chapter 2 Product gap analysis, differentiation and position
Chapter 3 Product innovation and new product development
Chapter 4 Product failure, obsolescence and servicing
Chapter 5 Product packaging and labelling
Chapter 6 The product life cycle
Chapter 7 Product branding decisions
Chapter 8 Product strategy and management
Chapter 9 The nature and role of pricing in the organization
Chapter 10 Value
Chapter 11 The role of pricing in the marketing mix
Chapter 12 The pricing model
Chapter 13 Identifying pricing constraints
Chapter 14 Estimating demand and revenue relationships
Chapter 15 Pricing objectives
Chapter 16 Selecting an approximate price level
Chapter 17 Setting the list or quoted price
Chapter 18 Adjustments to the list (or quoted) price
Chapter 19 Product innovation
Chapter 20 Technological innovations and sustainable development
We Also Recommend
