Strategic Integrated Communication
Strategic Integrated Communication offers a comprehensive framework for aligning organizational messaging across all channels. This authoritative text examines how businesses can create cohesive communication strategies that enhance brand consistency and stakeholder engagement. Essential reading for communication professionals, marketing strategists, and business students seeking to understand the complexities of modern organizational communication in an increasingly fragmented media landscape.
| ISBN: | 9780627032936 |
| Publisher: | Van Schaik Publishers |
| Variant: | Printed |
| Author(s): | Mulder D, Niemann-Struweg I |
| Edition: | 1st Edition |
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Pages:
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248 |
| Published: | 2015 |
Chapter 1 Introduction to integrated communication
Chapter 2 The new business environment
Chapter 3 The move towards strategic integrated communication
Chapter 4 Integrated brand communication
Chapter 5 Establishing an organizational culture to support integrated Communication
Chapter 6 Corporate reputation management through integrated communication
Chapter 7 Leadership communication and IC
Chapter 8 Stakeholder relationships within integrated communication
Chapter 9 Governance and strategic integrated communication
Chapter 10 Integrated communication implementation
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