Discover the potential benefits of retailing in southern Africa with this expert guide. Gain insight into the market, consumer behavior, and trends in this region. Make informed decisions and utilize this valuable resource for success in the southern African retail industry.

Contents include the following:

• The South African retail landscape
• Understanding the retail consumer
• The shopper
• Online retailing
• Township retailing
• Products in retail
• Retail merchandising
• Retail location
• Retail pricing
• Integrated marketing communication
• Store layout and atmospherics
• Stakeholders in retail
• Supplementary business functions
• The retail business plan