Product management (e-book)
An interactive handbook describing and illustrating product decisions within the South African context. Includes practical examples; case studies and review questions. Aimed at undergraduate students of marketing and product management, private training organizations and in-house training units.
|
eISBN: |
9780627029561 |
|
Author(s): |
Jooste CJ |
|
Variant: |
Printed |
|
Publishers: |
Van Schaik Publishers |
|
Edition: |
3rd Edition |
|
Pages: |
148 |
|
Published: |
2010 |
We Also Recommend
