What does sport management mean and what would the job of a sport manager entail? What does the South African sport environment look like and how can the Sport Environmental Model be used to understand the sporting environment? What is the impact of Covid-19 on spectator sports, sponsorship and revenue? What is e-sports and how does this impact traditional sporting environments?

Principles of Sport Management 2e provides a holistic overview of sport management as an academic discipline from a fresh and innovative South African perspective. This introductory text provides a theoretical background on the management tasks, including planning, organising, leading and control, within the South African sporting context. Sport management is discussed as an important component of the business environment, taking into account sociological and legal influences. The book covers the functional areas of management such as marketing, financial management, and human resources. There is also a chapter on event management.