Principles of Marketing
|Principles of Marketing|
Principles of Marketing covers the basic concepts of marketing in a practical manner.
- South African examples from manufacturing and service industries expose students to a wide variety of industry.
- Clear, directional projects which hone students' marketing skills and prepare them for the working environment
- Students compile their own marketing plan which they can adapt and use in industry.
- Self-assessment questions at the end of each chapter for formative assessment.