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Principles of Marketing

Principles of Marketing

  • R 499.95
  • Save R 11


Principles of Marketing

Principles of Marketing covers the basic concepts of marketing in a practical manner.

Features

  • South African examples from manufacturing and service industries expose students to a wide variety of industry.
  • Clear, directional projects which hone students' marketing skills and prepare them for the working environment
  • Students compile their own marketing plan which they can adapt and use in industry.
  • Self-assessment questions at the end of each chapter for formative assessment.