PR and Journalism: A practical guide and new perspective for Media Studies 5e (Print) Clear, A (Editor)
Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations.
| ISBN: | 9781485130949 |
| Publisher: | Juta Publishers |
| Variant: | Printed |
| Author(s): | A. Clear |
| Edition: | 5th Edition |
Content
- What are Public Relations and Journalism
- Convergence of PR and Journalism
- What is News
- Media Regulations and Professional Ethics
- The Planning and Management Processes of Content for PR Practitioners and Journalists
- Print Media: Newspapers and Magazines
- Broadcast Media: TV and Radio
- Social media Engagement
- Interviewing Skills
- Multi-media skills: Photography and Video
- Writing Skills
- Design and Layout
- Measurement and Evaluation