New Tourism Ventures (e-book)
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, bed-and-breakfast accommodation, travel agencies, restaurants, theme parks, events companies, resorts, tourist guides and tour operators, to mention a few.
| e-book ISBN: | 9780702195945 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Tassiopoulos, D |
| Edition: | 2nd Edition |
Key Features
• User-friendly new layout
• Real tourism venture examples to illustrate concepts
• A blend of theoretical principles and practice
• International best practice and research
• Case studies demonstrating real-life issues and providing a framework for discussion
• Lists of further reading at the end of each chapter
• End-of-chapter discussion questions which draw out issues.
• Real tourism venture examples to illustrate concepts
• A blend of theoretical principles and practice
• International best practice and research
• Case studies demonstrating real-life issues and providing a framework for discussion
• Lists of further reading at the end of each chapter
• End-of-chapter discussion questions which draw out issues.
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