Mindcraft: The Theory and Practice of Persuasive Communication
American economist, Mark Skousen, has said that the triumph of persuasion over force is the sign of a civilized society. Today, Persuasive Communication is found all around us – in the conversations we have; in the media products and platforms we consume and engage with; and in the careers we study towards and embark upon.
| ISBN: | 9781485132240 |
| Publisher: | Juta Publishers |
| Variant: | Printed |
| Author(s): | Engelbrecht, R , Smith, J , du Plooy Cilliers, F and Pascoe, G |
| Edition: | 1st Edition |
Content
- Chapter 1: Mindcraft: Persuasive communication in social contexts
- Chapter 2: Crafting Minds: Theories of Persuasive communication
- Chapter 3: The Ethics of Persuasion
- Chapter 4: Political Communication
- Chapter 5: Crafting Development: The Role of Persuasion in Development Communication
- Chapter 6: Using Persuasion for Health Communication
- Chapter 7: Persuasion in Environmental Communication
- Chapter 8: Persuasion in Traditional Media
- Chapter 9: Persuasion and New Media
- Chapter 10: Persuasion in Visual Communication
- Chapter 11: Persuasion as a Professi
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