Marketing research 2/e
This book is specially written for South African marketing students to place specific marketing topics in perspective. Introduces the basic aspects of marketing research in a comprehensive; practical and accessible manner. Provides review questions for self-assessment and mini case studies to give further insight into issues covered.
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ISBN: |
9781869285692 |
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Author(s): |
Cant M, Gerber-Nel C, Nel D, Kotzé T |
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Variant: |
Printed |
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Publishers: |
Van Schaik Publishers |
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Edition: |
Second Edition |
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Pages: |
249 |
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Published: |
2005 |
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