The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

CHAPTER 1: The world of marketing  
CHAPTER 2: The marketing environment 
CHAPTER 3: Consumer behaviour
CHAPTER 4: Market segmentation, targeting and positioning  
CHAPTER 5: Marketing research and information management 
CHAPTER 6: Product decision 
CHAPTER 7: Branding decisions 
CHAPTER 8: Pricing decisions  
CHAPTER 9: Distribution management decisions
CHAPTER 10: Marketing communication management
CHAPTER 11: Digital marketing
CHAPTER 12: Customer value and retention 
CHAPTER 13: People, processes and physical evidence
CHAPTER 14: Marketing planning, implementation and control
CHAPTER 15: Marketing metrics
CHAPTER 16: International marketing
CHAPTER 17: Marketing in emerging and developing countries
CHAPTER 18: Services marketing
CHAPTER 19: Business-to-business marketing

Undergraduate students in Business and Marketing at University and University of Technology.