Marketing Management: A South African Perspective 3rd Ed.
With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.
Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
We Also Recommend
'baie worde' : Identiteit en transformasie by Antjie Krog
'n Hele OS Vir 'n Ou Broodmes : Grond En Die Plaasnarratief Sedert 1595