INTRODUCTION TO SALES AND MARKETING STRATEGY
An overview of the basic concepts of sales and marketing, focusing on the South African context. Attempts to make theory as accessible as possible by referring to everyday examples that can be found in supermarkets or the media.
| ISBN | 9781869286101 |
| Author(s) | Engelbrecht E |
| Variant | Printed |
| Publisher | Van Schaik Publishers |
| Edition | First Edition |
| Pages | 63 |
| Published | 2007 |
We Also Recommend
