Events Management 4e helps organizers embrace the multi-dimensional nature of events management and cultivate organizers’ leadership skills and attitudes. The fourth edition consists of real life event scenarios illustrations; combination of theoretical principles and practice; case studies demonstrate real-life issues and provide a framework for discussion.

• The world of events
• Events strategic development
• The role of management in events management 
• Events role players
• Managing the bid process
• Events planning and coordination
• Events organizing
• Project management for events
• Events accounting and financial management
• Events performance evaluation and return on investment (ROI)
• Design management of events
• Sustainability and events design
• Events marketing and communication strategy
• Events sponsorship and fundraising
• Events operations management
• Events technology
• Events and risk management
• Events health and safety management
• Hallmark and mega-events
• Sport events
• Exhibition management
• Political event management
• Banqueting
• Meetings management