Entrepreneurship for IT Professionals (e-book)
In this book the procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible
business idea, carrying out viability study, and, finally, drawing up a business plan.
| e-book ISBN: | 9781485125013 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Nieuwenhuizen, C |
| Edition: | 1st Edition |
Content
- Basic business concepts and the business environment
- Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective
- The identification of feasible business ideas
- The viability of a business idea
- The business plan
- Product decisions: deciding what to offer to customers
- Price decisions
- Distribution: getting the product to the customer
- Promotion: communicating with your market
- Advertising your small business
- Operations management
- The human resource function
- An introduction to financial management for entrepreneurs
- Financing the capital requirements of a small business
- The break-even analysis
- Budgets
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