Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage a business successfully. Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of the entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid distorted concepts about what is required to be an effective business owner.
Contents include the following:
- Setting realistic goals and achieving them
- Leadership and management
- Creativity and innovation
- Operations management
Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges, and develop the necessary skills for running a business.
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