The transitional shift towards digital marketing has led to an increasing interest in digital tools and their ability to drive strategic goals. Part of the most commonly used digital marketing tools is email marketing. For this reason, email marketing is an area that needs to be explored with some depth.

Email marketing within the context of this textbook delves into the ways in which companies engage with audiences and develop customer relationships in line with marketing objectives. Email Marketing: An Essential Guide is intended to shed light on the potential of email marketing from a practical and strategic perspective.

The purpose of this textbook is to equip students with knowledge and skills in creating a successful email marketing strategy. Additionally, the book provides students with the opportunity to apply the fundamental aspects of email marketing. Furthermore, the textbook is designed to be a comprehensive guide on how to harness the potential of email marketing and drive meaningful results for any company.

• Introduction to Email Marketing
• Crafting Effective Email Content
• Email Design and Layout
• Personalization and Dynamic Content
• Measuring Email Campaign Performance
• Email Marketing data and legislation
   

Undergraduate Marketing and Management Students