Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.

Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective business communication in organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.

The title has been completely reworked, updated and redeveloped to keep track with the current communication needs of students and working professionals.

CHAPTER 1: Introduction to Business Communication In Organisations

CHAPTER 2: The Communication Process

CHAPTER 3: Interpersonal Communication

CHAPTER 4: Small Group Communication

CHAPTER 5: Communication in Organisations

CHAPTER 6: Intercultural Communication

CHAPTER 7: The Interview

CHAPTER 8: Formal Meetings

CHAPTER 9: Grammar, Style and Tone in the Organisational

CHAPTER 10: Writing Summaries and Essays

CHAPTER 11: How to Approach a Case Study

CHAPTER 12: Referencing

CHAPTER 13: The Elements of Readability

CHAPTER 14: Planning, Organising and Constructing Messages for Organisations

CHAPTER 15: Corporate Image and Corporate Identity

CHAPTER 16: Good Customer Relations and Telephone Etiquette

CHAPTER 17: Mass Communication in the Organisational

CHAPTER 18: Business Proposals, Business Plans and Academic Proposals

CHAPTER 19: Reports

CHAPTER 20: Instructional Graphics

CHAPTER 21: Oral Messages