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E-Commerce in South Africa 4th Edition

E-Commerce in South Africa 4th Edition

  • R 380.00
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Product Details:

Author(s): Budree, A
Page count: 264
ISBN: 9781485131106
Languages(s): English,
Year Published: 2023
Categories: Marketing, Academic,
Type: Print

About this publication

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.

With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.

E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.

 

Content

• Introduction to e-commerce

• The online customer

• Setting up your first online store

• Marketing your online store

• Managing e-CRM

• Understanding the underlying technology

• M-Commerce

• E-Commerce planning, strategy, and management

• Social commerce

• The legal, ethical, social, and developmental issues 


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