E-Commerce in South Africa 4th Edition
Product Details:
Author(s): | Budree, A |
Page count: | 264 |
ISBN: | 9781485131106 |
Languages(s): | English, |
Year Published: | 2023 |
Categories: | Marketing, Academic, |
Type: |
About this publication
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.
With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.
E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.
Content
• Introduction to e-commerce
• The online customer
• Setting up your first online store
• Marketing your online store
• Managing e-CRM
• Understanding the underlying technology
• M-Commerce
• E-Commerce planning, strategy, and management
• Social commerce
• The legal, ethical, social, and developmental issues
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