E-Commerce in South Africa 4th Edition
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.
| ISBN: | 9781485131106 |
| Publisher: | Juta Publishers |
| Variant: | Printed |
| Author(s): | Bundree, A |
| Edition: | 4th Edition |
Content
• Introduction to e-commerce
• The online customer
• Setting up your first online store
• Marketing your online store
• Managing e-CRM
• Understanding the underlying technology
• M-Commerce
• E-Commerce planning, strategy, and management
• Social commerce
• The legal, ethical, social, and developmental issues
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