Contemporary Retail and Marketing Case Studies (e-book)
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner.
| e-book ISBN: | 9781485124788 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Nieuwenhuizen, C (Editor) and van Heerden, CH |
| Edition: | 2nd Edition |
Content
The value of this collection is that:
- It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
- It offers a South African perspective on how to overcome these issues
- It is written from the viewpoint of the entrepreneur or business executive
- It provides practical insights which support work-integrated learning.
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