Consumer Behaviour (e-book)
Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.
| e-book ISBN: | 9781485125624 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Roberts-Lombard, M |
| Edition: | 4th Edition |
Content
Chapter 1: Introduction to customer behaviour
Chapter 2: Creating market value for consumers
Chapter 3: Market characteristics
Chapter 4: Culture and subculture
Chapter 5: Reference groups and social class
Chapter 6: Personal characteristics
Chapter 7: Customer perception and learning.
Chapter 8: Customer motivation
Chapter 9: Customer attitudes
Chapter 10: Personality and self-concept
Chapter 11: Market segmentation
Chapter 12: The consumer decision-making process
Chapter 13: Household decision making
Chapter 14: Organisational buying behaviour
Chapter 15: Consumer loyalty
Chapter 16: Building relationships with customers
Chapter 17: The online world and consumer behaviour
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