Features

• Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
• Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
• Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
• Activities build key skills required by the assessment objectives - application, analysis and evaluation.
• Learning objectives provide clear aims at the very outset.
• Introductions make the content covered in the chapters relevant to real life.
• Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
• Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
• Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
• Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.
• Accessibility Information: The accessibility information of this publication is unknown.