Basics of Entrepreneurship (e-book)
With this book, a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice.
| e-book ISBN: | 9781485130529 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Nieuwenhuizen, C |
| Edition: | 1st Edition |
Content
Chapter 1 Basic business concepts and the business environment
Chapter 2 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective
Chapter 3 The identification of feasible business ideas
Chapter 4 The viability of a business idea
Chapter 5 The business plan
Chapter 6 Product decisions
Chapter 7 Price decisions
Chapter 8 Distribution: getting the product to the customer
Chapter 9 Promotion: communicating with your market
Chapter 10 Advertising your business
Chapter 11 Operations management
Chapter 12 The human resource function
Chapter 13 An introduction to financial management for entrepreneurs
Chapter 14 Financing the capital requirements of a small business
Chapter 15 The break-even analysis
Chapter 16 Budgets
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