Africa is Open for Business: 10 Years of Game-Changing Headlines | Victor Kgomoeswana | Macmillan Publishers

Africa is not waiting to be discovered — it is already open for business.

In Africa is Open for Business: 10 Years of Game-Changing Headlines, Victor Kgomoeswana — one of Africa’s most respected business commentators and a familiar voice on radio and television — shares 50 compelling stories of innovation, entrepreneurship, and opportunity from across the African continent. Drawing on a decade of game-changing business headlines, and with revised content since the first edition in May 2014, Kgomoeswana criss-crosses the continent to highlight and revisit the most fascinating business stories and their impact on the future of Africa.

From the revolutionary introduction of M-PESA mobile money in Kenya, to the remarkable transformation of Nigeria’s image as Africa’s fraud capital, to the inspiring story of Rwandan coffee farmers finding their place in the global market — and many extraordinary stories in between — this book reveals an Africa that is dynamic, innovative, and full of possibility.

What This Book Covers

• 50 stories of African business innovation — a curated collection of the most remarkable and impactful business stories from across the African continent over the past decade
• Pan-African perspective — Kgomoeswana traverses multiple African countries and sectors, painting a vivid and balanced picture of a continent in transformation
• Mobile money and fintech — the story of M-PESA and how mobile technology is revolutionising financial inclusion and economic participation across Africa
• Entrepreneurship and opportunity — inspiring stories of African entrepreneurs, farmers, and innovators who are creating new economic realities and building businesses of global significance
• Reputation and narrative change — how African countries and communities are rewriting their stories and challenging outdated perceptions on the world stage
• Revised and updated content — updated since the first edition, reflecting the evolving landscape of African business and the ongoing impact of the stories featured

Benefits for Readers

• Authoritative and accessible — written by a recognised African business expert with deep insight and a talent for making complex economic stories compelling and accessible
• Inspiring and motivating — 50 real stories of innovation and success that challenge assumptions about Africa and inspire readers to see the continent’s extraordinary potential
• Essential reading for business and EMS — an invaluable resource for students, educators, and professionals interested in African business, economics, and entrepreneurship
• Broad African coverage — spans multiple countries and sectors, providing a rich and diverse picture of Africa’s business landscape

Africa’s story is being written by Africans — and Victor Kgomoeswana’s Africa is Open for Business gives every reader a front-row seat to the most inspiring, game-changing business headlines of the last decade.

Author: Victor Kgomoeswana
Publisher: Macmillan Publishers
Edition: Updated edition (revised since first edition, May 2014)
Format: Print
Genre: Business / African Economics / Non-Fiction
ISBN: 9781770104464