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A Guide to Passing Marketing - Elex Academic Bookstore

A Guide to Passing Marketing, A

  • R 295.00

One of a series of books designed to help students through coursework. Starts each topic with a conceptual overview and follows with a set of learning outcomes, focusing on key concepts and assessment criteria. Includes self-assessment questions (multiple-choice as well as essay) and example answers. Aimed at students facing tests and final examinations, but also a handy guide for practitioners wanting to brush up on the basics.

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