
A Guide to Passing Marketing, A
This book series aims to assist students with their coursework by beginning each topic with an overview of key concepts and learning outcomes, followed by an evaluation of assessment criteria. It also offers self-assessment questions (multiple-choice and essay), along with sample answers. Targeted towards students preparing for tests and final exams, it also serves as a useful resource for professionals looking to refresh their understanding of fundamental principles.
ISBN: | 9781869280079 |
Author(s): | Strydom JW |
Variant: | Printed |
Publishers: | Van Schaik Publishers |
Edition: | 1st Edition |
Pages: | 94 |
Published: | 2002 |
Chapter 1. Marketing: An overview
Chapter 2. The marketing environment
Chapter 3. Consumer buyer behavior
Chapter 4. Market segmentation, market targeting and positioning
Chapter 5. Market information and marketing research
Chapter 6. Product decisions
Chapter 7. Distribution channel decisions
Chapter 8. The marketing communication decision
Chapter 9. The pricing decision
Chapter 10. Managing the marketing strategy
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