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A Guide to Passing Marketing, A

A Guide to Passing Marketing, A

  • R 340.00


This book series aims to assist students with their coursework by beginning each topic with an overview of key concepts and learning outcomes, followed by an evaluation of assessment criteria. It also offers self-assessment questions (multiple-choice and essay), along with sample answers. Targeted towards students preparing for tests and final exams, it also serves as a useful resource for professionals looking to refresh their understanding of fundamental principles.

ISBN:  9781869280079
Author(s):  Strydom JW
Variant: Printed 
Publishers:  Van Schaik Publishers 
Edition:  1st Edition
Pages: 94
Published:  2002 

Chapter 1. Marketing: An overview

Chapter 2. The marketing environment

Chapter 3. Consumer buyer behavior

Chapter 4. Market segmentation, market targeting and positioning

Chapter 5. Market information and marketing research

Chapter 6. Product decisions

Chapter 7. Distribution channel decisions

Chapter 8. The marketing communication decision

Chapter 9. The pricing decision

Chapter 10. Managing the marketing strategy


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