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A Guide to Passing Marketing - Elex Academic Bookstore

A Guide to Passing Marketing

Elex Academic Bookstore

  • R 210.00
  • Save R 35


One of a series of books designed to help students through coursework. Starts each topic with a conceptual overview and follows with a set of learning outcomes, focusing on key concepts and assessment criteria. Includes self-assessment questions (multiple-choice as well as essay) and example answers. Aimed at students facing tests and final examinations, but also a handy guide for practitioners wanting to brush up on the basics.