8 R's of direct selling, The
This book has really filled a tremendous gap in the literature on direct selling. Professor Pumela Msweli-Mbanga has done the industry a great service by compiling a book with loads of valuable and practical information. She has covered all the perennial subjects that are so critical to a sound understanding of direct selling, including recruiting, retention and relationship management. In addition, she has provided practical ways to understand finance, pricing and retailing.
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