Social Media Marketing for Small Business
Social media has become an important marketing vehicle for small businesses. As consumers are spending more and more time on social media, businesses are realising that these media are essential marketing tools to reach their customers. Businesses are making use of social media such as inter alia Facebook, Twitter, YouTube, Instagram and TikTok to convince old and new customers to purchase their products.
| ISBN: | 781485160007 |
| Publisher: | Juta Publishers |
| Variant: | Printed |
| Author(s): | Rudansky, S and Muller, C |
| Edition: | 1st Edition |
Content
Chapter 1: Introduction to Social Media marketing
Chapter 2: The importance of Social Media Marketing for Entrepreneurs
Chapter 3: The importance of research in social media marketing
Chapter 4: Creating engaging content for social media marketing
Chapter 5: Social Media Marketing Types/Platforms: Facebook, Twitter and YouTube
Chapter 6: Social Media Marketing Types/Platforms: LinkedIn, Instagram and TikTok
Chapter 7: Social Media Marketing Types/Platforms: 3 more types? WhatsApp, Pinterest and Snapchat
Chapter 8: Steps in developing a Social media marketing plan/strategy
Chapter 9: Monitoring/evaluation of Social Media marketing
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