Product Information

 

Introduction to Business Management and General Management 3e is a comprehensive textbook designed for students pursuing business and management qualifications. This third edition provides foundational knowledge across core management disciplines, including organisational behaviour, strategic planning, and operational management. The text combines theoretical frameworks with practical applications, enabling learners to understand real-world business challenges and solutions. Ideal for undergraduate and diploma-level students, it covers essential topics such as leadership, decision-making, resource management, and business ethics. Perfect for classroom use or independent study, this edition reflects current business practices and management trends relevant to the South African and broader African business environment.