Connect: Writing for Online Audiences (e-book)
About this publication
Connect: Writing for Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. It is designed to help students, as well as industry decision-makers, connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives. Primarily, these are all online storytellers, and this book aims to assist them in achieving their goals.
Content
Introduction • Understanding the characteristics of online writing • Developing an online profile and persona • Designing a digital communication strategy • Email as a relationship marketing channel • Developing website content and enhancing user-experience • Digital public relations • Writing for Search Engines • Blogging • Storytelling for social media platforms • The ethical challenges of digital media • Metrics and analytics for ROI • Essential digital business tools for organizations.
Interest / Benefit to
Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
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