Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers.

Chapter 1: Integrated marketing communication: past
Chapter 2: Marketing communication planning and
Chapter 3: Advertising
Chapter 4: Advertising media and media planning
Chapter 5: Personal selling
Chapter 6: Public relations and word-of-mouth
Chapter 7: Sponsorship and event marketing
Chapter 8: Evaluating the effectiveness of the IMC tools