New Tourism Ventures, 2nd Edition
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, bed-and-breakfast accommodation, travel agencies, restaurants, theme parks, events companies, resorts, tourist guides and tour operators, to mention a few.
| ISBN: | 9780702178047 |
| Publisher: | Juta Publishers |
| Variant: | Printed |
| Author(s): | Tassiopoulos, D |
| Edition: | 2nd Edition |
Key Features
• User-friendly new layout
• Real tourism venture examples to illustrate concepts
• A blend of theoretical principles and practice
• International best practice and research
• Case studies demonstrating real-life issues and providing a framework for discussion
• Lists of further reading at the end of each chapter
• End-of-chapter discussion questions which draw out issues.
• Real tourism venture examples to illustrate concepts
• A blend of theoretical principles and practice
• International best practice and research
• Case studies demonstrating real-life issues and providing a framework for discussion
• Lists of further reading at the end of each chapter
• End-of-chapter discussion questions which draw out issues.
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