Business Management: Back to Basics 2e
About this publication
Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times. These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner. In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities.
Content
Section A: Introduction to Management
Chapter 1 Introduction to Business Management
Chapter 2 Entrepreneurship
Chapter 3 Establishing a Business and the Business Environments
Section B: Managerial Tasks
Chapter 4 General Management
Chapter 5 Planning in the Business
Chapter 6 Leading in the Business
Chapter 7 Organising in the Business
Chapter 8 Control in the Business
Section C: Functional Areas of Management
Chapter 9 Human Resource Management
Chapter 10 Marketing Management
Chapter 11 Operations Management
Chapter 12 Supply Chain Management
Chapter 13 Financial Management
Section D: Communication in Business
Chapter 14 The Fundamentals of Communication in Business
Chapter 15 Information and Communication Technologies in Business
Section E: Contemporary Management Aspects
Chapter 16 Corporate Governance and Business Ethics
Chapter 17 Project Management for Business Success
Interest / Benefit to
The textbook is targeted towards higher education students pursuing an undergraduate qualification such as a Higher Certificate, Diploma or Degree. This textbook is also appropriate for students studying at Technical and Vocational Education Training (TVET) colleges.
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