Strategy: Sustaining competitive advantage in a globalized context (e-book)
Strategy: Sustaining competitive advantage in a globalized context introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalization. The text is designed to provide learners with the tools to analyze, formulate and implement strategies that will enhance the performance of any small business.
| e-book ISBN: | 9780702196881 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | G. Goldman |
| Edition: | 1st Edition |
Content
CHAPTER 1: The Role of Strategy in a Small Business
CHAPTER 2: The Process of Strategic Management
CHAPTER 3: Strategic Direction
CHAPTER 4: Situational Analysis
CHAPTER 5: Strategy Formulation
CHAPTER 6: Strategy Implementation
CHAPTER 7: Strategic Control
CHAPTER 8: Embracing Global Challenges
CHAPTER 2: The Process of Strategic Management
CHAPTER 3: Strategic Direction
CHAPTER 4: Situational Analysis
CHAPTER 5: Strategy Formulation
CHAPTER 6: Strategy Implementation
CHAPTER 7: Strategic Control
CHAPTER 8: Embracing Global Challenges
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