Strategic Marketing (e-book)

R 598.00

All organizations — from modest start-ups to multinational corporations — can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organizations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organization.

e-book ISBN:	9781485130833
Publisher:	Juta Publishers
Variant:	e-book
Author(s):	Wiid, J
Edition:	3rd Edition

Content

Chapter 1 Overview of strategic marketing
Chapter 2 Analysis of the external marketing or business environment
Chapter 3 Customer analysis
Chapter 4 Market analysis
Chapter 5 Analyzing competitors
Chapter 6 Internal environmental analysis
Chapter 7 Marketing strategy and metrics
Chapter 8 Sustainable competitive advantage
Chapter 9 Customer experience management as a marketing strategy
Chapter 10 Market strategies
Chapter 11 Product life cycle and branding strategies
Chapter 12 Competitive market strategies
Chapter 13 Going global
Chapter 14 Refocusing the business
Chapter 15 Leveraging the business
Chapter 16 Selecting the strategies for the way forward
Chapter 17 Strategy implementation and control
Chapter 18 Branding
Chapter 19 Electronic marketing strategies

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