Pricing management 2/e (e-book)
Pricing Management 2/e (e-book) delivers essential pricing strategy knowledge tailored specifically for South African marketing students. As part of a comprehensive undergraduate series covering key marketing elements, this text examines how pricing decisions influence customer perceptions, distribution channels, and promotional strategies. Written by experienced South African marketing academics, the book presents complex pricing concepts in an accessible, practical format. This authoritative resource contextualizes pricing within the broader marketing mix, providing students with the specialized knowledge needed to make strategic pricing decisions in the South African business environment.
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eISBN: |
9780627031441 |
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Author(s): |
Cant M, Brink A, Machado R |
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Variant: |
e-book |
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Publishers: |
Van Schaik Publishers |
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Edition: |
2nd Edition |
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Pages: |
123 |
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Published: |
2005 |
1. THE IMPORTANCE OF PRICE
- Introduction
- The nature and role of price in the organisation
- Value and price
- The role of price in the marketing mix
- Conclusion
- Review questions
2. STEPS IN THE SETTING OF PRICE
- Introduction Identifying pricing constraints
- Pricing objectives
- Estimating demand and revenue
- Estimating revenue relationships
- The relationship between cost, volume and profit
- Conclusion
- Review questions
- Mini case study
- Glossary
- References
3. DETERMINING THE FINAL PRICE
- Introduction
- Selecting an approximate price level
- Setting the list or quoted price
- Adjustments to the list (or quoted) price
- Managing price changes International pricing
- Pricing on the Internet
- Conclusion
- Review questions
- Mini case study
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