Menu
Cart 0
Marketing in Africa (e-books)

Marketing in Africa (e-books)

  • R 382.00


Marketing in Africa covers the key aspects of marketing in non–traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

e-book ISBN: 9781998963058
Publisher: Juta Publishers
Variant: e-book
Author(s): Makhitha, M
Edition: 2nd Edition


Content

PART 1: MARKETING – AN AFRICAN PERSPECTIVE

Chapter 1: Marketing in an African context

Chapter 2: The demography of Africa

Chapter 3: The African consumer: culture, marketing perspectives and consumer behaviour

Chapter 4: Doing business in Africa

Chapter 5: Branding and integrated marketing communication in Africa

Chapter 6: The South African consumer


PART 2 – SOUTH AFRICAN MARKETING PERSPECTIVES

Chapter 7: Township and informal market places

Chapter 8: Business expansion in South Africa: marketing implications

Chapter 9: Segmenting the South African marketplace and promotion applications from a South African perspective

Chapter 10: Product and distribution applications: a South African perspective 

 


We Also Recommend