International Brand Management (e-book)
International Brand Management is your comprehensive guide, covering key aspects of international branding to help you navigate the complex global marketplace.
Beginning with brand identity and positioning, the book emphasizes the importance of cultural sensitivity, market research, and strategic alignment in crafting a compelling brand narrative that resonates across diverse cultures.
| e-book ISBN: | 9781998963898 |
| Publisher: | Juta Publishers |
| Variant: | e-book |
| Author(s): | Cant, M |
| Edition: | 1st Edition |
Content
Chapter 1 Introduction to International Brand Management
Chapter 2 Brand Identity and Positioning in Global Markets
Chapter 3 Brand Architecture and Portfolio Management
Chapter 4 Brand Equity and Value Chain
Chapter 5 Brand Communication and Promotion
Chapter 6 Measuring Brand Equity
Chapter 7 International Branding in the Digital age
Chapter 8 Branding : Local and Global C Botha IMM
Chapter 9 Brand extensions, Brand Partnerships and Co-Branding
Chapter 10 Service Branding L Mosupye Unisa Mosupyoe, Sebilaro
Chapter 11 Internal Branding
Chapter 12 Brand Innovation and Trends
We Also Recommend
