Consumer Behaviour
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.
Review:
Simply a must for all undergraduate and taught postgraduate students studying consumer behaviour. * Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour * Full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. Well-written, accessible, highly readable and full of useful, contemporary learning aids. * Donald McFetridge, Lecturer in Business Studies, University of Ulster * An excellent core text that will be a great companion for UG students at all levels, offering a combination of practitioner and academic examples that will help students understand key topics and prepare for research. * James Blackmore-Wright, Senior Lecturer in Marketing at the University of Northampton * Clearly written, fun, imaginative and covers essential consumer behaviour theory and practice very well. Great additional materials, excellent academic quality and very practical. I love this book! * Catherine Canning, Senior Lecturer in the Department of Business Management at Glasgow Caledonian University *
Review:
Simply a must for all undergraduate and taught postgraduate students studying consumer behaviour. * Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour * Full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. Well-written, accessible, highly readable and full of useful, contemporary learning aids. * Donald McFetridge, Lecturer in Business Studies, University of Ulster * An excellent core text that will be a great companion for UG students at all levels, offering a combination of practitioner and academic examples that will help students understand key topics and prepare for research. * James Blackmore-Wright, Senior Lecturer in Marketing at the University of Northampton * Clearly written, fun, imaginative and covers essential consumer behaviour theory and practice very well. Great additional materials, excellent academic quality and very practical. I love this book! * Catherine Canning, Senior Lecturer in the Department of Business Management at Glasgow Caledonian University *
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