{"product_id":"strategic-marketing-4e","title":"Strategic Marketing 4e","description":"\u003cp class=\"title\"\u003eAbout this publication\u003c\/p\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cp\u003eThis fourth edition of Strategic Marketing has been revised and updated to include the latest trends and examples in business. This edition provides a concise and thorough look at the strategic business issues todays managers must cope with. The focus is on how organisations need to adapt and cope with the demands from the global and local business environment, and in the process better understand their responsibilities their own organisations needs and their own products and other offerings.\u003c\/p\u003e\n\u003cp\u003eOver the years and with all the new developments in the world and technological advances, the four key questions all organisations must answer still remain as follows:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere are we now?\u003c\/li\u003e\n\u003cli\u003eWhere do we want to be?\u003c\/li\u003e\n\u003cli\u003eHow will we get there?\u003c\/li\u003e\n\u003cli\u003eDid we get there?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese questions sound easy and straight forward but it is not as simple as it sounds. It requires a thorough understanding of the organisation and all the elements in the business environment that can and will impact on the business. This edition addresses these questions in an easy to understand and practical manner and covers a range of topics including an analysis of the external business environment, a detailed analysis of customers and competitors, market analysis, analysing the internal environment. There after the focus moves to marketing strategy and metrics which is applicable to organisations and the importance thereof, and added to this is the management of customer experiences and market strategies, and a global view of strategic marketing from the organisation’s perspective.\u003cbr\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"title\"\u003eContent\u003c\/p\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cp\u003eChapter 1 Overview of strategic marketing\u003cbr\u003eChapter 2 Analysis of the external marketing or business environment\u003cbr\u003eChapter 3 Customer analysis\u003cbr\u003eChapter 4 Market analysis\u003cbr\u003eChapter 5 Analysing competitors\u003cbr\u003eChapter 6 Internal environmental analysis\u003cbr\u003eChapter 7 Marketing strategy and metrics\u003cbr\u003eChapter 8 Sustainable competitive advantage\u003cbr\u003eChapter 9 Customer experience management as a marketing strategy\u003cbr\u003eChapter 10 Market strategies\u003cbr\u003eChapter 11 Product life cycle and branding strategies\u003cbr\u003eChapter 12 Competitive market strategies\u003cbr\u003eChapter 13 Going global\u003cbr\u003eChapter 14 Refocusing the business\u003cbr\u003eChapter 15 Leveraging the business\u003cbr\u003eChapter 16 Selecting the strategies for the way forward\u003cbr\u003eChapter 17 Strategy implementation and control\u003cbr\u003eChapter 18 Branding\u003cbr\u003eChapter 19 Electronic marketing strategy \u003cbr\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"title\"\u003eInterest \/ Benefit to\u003c\/p\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cp\u003eUndergraduate diploma and degree students.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"JUTA","offers":[{"title":"Default Title","offer_id":50615643930722,"sku":"9781998963317","price":608.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/files\/Strategic_Marketing_4e_CHOSEN_01_3ef6576bb7.jpg?v=1791539351","url":"https:\/\/elexacademicbookstore.co.za\/products\/strategic-marketing-4e","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}