{"product_id":"strategic-communication-sa-perspectives","title":"Strategic Communication: SA Perspectives","description":"\u003cp\u003eStrategic Communication straddles the disciplines of Business Communication, Stakeholder Communication, Public Relations and Integrated Marketing Communications. \u003ci data-mce-fragment=\"1\"\u003eStrategic Communication: South African perspectives\u003c\/i\u003e breaks down these silos and emphasise the importance of a holistic and strategic approach to communication. This textbook will offer a South African perspective on the emerging discipline and practice of strategic communication. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIncreasing technological complexity and globalisation have resulted in fundamental societal and business changes that require scholars and practitioners to challenge their own theoretical assumptions, and come to grips with the implications of paradigm shifts in various fields including public relations and communication. This book will explore the nature of these paradigm shifts, and considers what implications tensions in the field hold for public relations and communication scholarship in general, but also specifically for the South African field of scholarship and practice.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":40181171322978,"sku":"9780190751234","price":652.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/products\/9780190751234.jpg?v=1669724457","url":"https:\/\/elexacademicbookstore.co.za\/products\/strategic-communication-sa-perspectives","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}