{"product_id":"marketing-strategy-management","title":"Marketing Strategy \u0026 Management","description":"\u003cp\u003eProduct Information\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMarketing Strategy \u0026amp; Management\u003c\/em\u003e\u003cspan\u003e provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring\/reporting of the strategy; and the crucial role of leadership.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWritten in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eDiane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.\u003c\/em\u003e\u003c\/p\u003e","brand":"SAGE PUBLICATIONS","offers":[{"title":"Default Title","offer_id":40313191628898,"sku":"9781529778557","price":1892.52,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/files\/123027_book_item_123027.jpg?v=1773308212","url":"https:\/\/elexacademicbookstore.co.za\/products\/marketing-strategy-management","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}