{"product_id":"marketing-communication-2e","title":"Marketing Communication 2nd Edition","description":"\u003cp class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eProduct Details:\u003c\/p\u003e\n\u003cdiv class=\"product-details\" lt-md=\"column\" fxlayout=\"\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctable class=\"left\" lt-md=\"100\" fxflex=\"\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eAuthor(s):\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003eKoekemoer, L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003ePage count:\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003e528\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eISBN:\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003e9781485130376\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable class=\"right\" lt-md=\"100\" fxflex=\"\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eLanguages(s):\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003eEnglish,\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eYear Published:\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003e2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eCategories:\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003eMarketing, Academic, Academic, Academic,\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003ctd class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eType:\u003c\/td\u003e\n\u003ctd _ngcontent-serverapp-c261=\"\"\u003ePrint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eAbout this publication\u003c\/p\u003e\n\u003cdiv class=\"info\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003cp\u003eThe world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMarketing Communication: An integrated approach\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"title\" _ngcontent-serverapp-c261=\"\"\u003eContent\u003c\/p\u003e\n\u003cdiv class=\"info\" _ngcontent-serverapp-c261=\"\"\u003e\n\u003cul\u003e\n\u003cli\u003eChapter 1: Integrated marketing communication: past, present and future –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 2: Factors influencing marketing communication decisions –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMinette Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 3: Marketing communication planning and campaign tactics –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 4: Persuasive communication –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 5: Advertising –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 6: Advertising creativity –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 7: Advertising media and media planning –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLudi Koekemoer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 8: Personal selling –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMike Cant\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 9: Shopper marketing –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMortimer Harvey \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 10: Direct response and database marketing –\u003cem\u003e\u003cspan\u003e \u003c\/span\u003eSteve Bird \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 11: Public relations and word-of-mouth management –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMike Cant\u003c\/em\u003e \u003c\/li\u003e\n\u003cli\u003eChapter 12: Sponsorship and event marketing –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMike Cant\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 13: Alternative communication channels –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAndrea Crystal \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 14: Digital media marketing –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eRyan Sauer\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eChapter 15: Evaluating the effectiveness of the IMC tools –\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMike Cant \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eAssessment questions per chapter \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e","brand":"JUTA PUBLISHERS","offers":[{"title":"Default Title","offer_id":32097109016674,"sku":"9781485130376","price":339.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/products\/9781485130376.jpg?v=1611298124","url":"https:\/\/elexacademicbookstore.co.za\/products\/marketing-communication-2e","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}