{"product_id":"integrated-marketing-communication","title":"Integrated marketing communication","description":"\u003cdiv id=\"productContent\" data-mce-fragment=\"1\"\u003e\n \u003ctable data-mce-fragment=\"1\"\u003e\n \u003ctbody data-mce-fragment=\"1\"\u003e\n \u003ctr data-mce-fragment=\"1\"\u003e\n \u003ctd colspan=\"3\" data-mce-fragment=\"1\"\u003e\n \u003cdiv id=\"tabs\" data-mce-fragment=\"1\"\u003e\n \u003cdiv class=\"tab-body\" id=\"tab-1\" data-mce-fragment=\"1\"\u003eA solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/td\u003e\n \u003c\/tr\u003e\n \u003c\/tbody\u003e\n \u003c\/table\u003e\n \u003c\/div\u003e","brand":"VAN SCHAIK","offers":[{"title":"Default Title","offer_id":31967833784418,"sku":"9780627033322","price":630.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/products\/421765608032179215.jpg?v=1601721524","url":"https:\/\/elexacademicbookstore.co.za\/products\/integrated-marketing-communication","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}