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Essentials of Marketing 4e - Elex Academic Bookstore

Essentials of Marketing 4e

  • R 480.00
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Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing and focuses on issues of importance to students and practitioners of marketing alike. It is a must-have resource for those responsible for keeping their organisation abreast with the latest developments in the marketing environment.