{"product_id":"entrepreneurship-for-dummies","title":"Entrepreneurship For Dummies, 2nd Edition","description":"\u003cp\u003e\u003cstrong\u003eProduct Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"section-title\"\u003eDescription\u003c\/div\u003e\n\u003cdiv class=\"section-content\"\u003e\n\u003cp\u003e\u003cb\u003eThe perfect resource for your journey to start a business\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eEntrepreneurship For Dummies\u003c\/i\u003e is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the process of starting a business, from beginning to end\u003c\/li\u003e\n\u003cli\u003eComplete the necessary planning and meet legal requirements, without the headache\u003c\/li\u003e\n\u003cli\u003eGet expert tips and tricks on funding your idea and bringing your product or service to market\u003c\/li\u003e\n\u003cli\u003eBuild the foundation you need to keep your business thriving and growing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eEntrepreneurship For Dummies\u003c\/i\u003e supports you as you travel along the road to success.\u003c\/p\u003e\n\u003cdiv class=\"section-title collapsed\" data-toggle=\"collapse\"\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"section-title collapsed\" data-toggle=\"collapse\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-content collapsed\"\u003e\n\u003cp\u003e\u003cb\u003eKathleen Allen, Ph.D.,\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eis Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, ­medicine, and business. She has written more than 15 books, including the first edition of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eEntrepreneurship For Dummies\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003eand\u003ci\u003e\u003cspan\u003e \u003c\/span\u003eThe Complete MBA For Dummies.\u003c\/i\u003e\u003c\/p\u003e\n\u003cdiv class=\"section-title collapsed\" data-toggle=\"collapse\"\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"section-content collapsed\"\u003e\n\u003cp\u003eIntroduction 1\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 1: Getting Started in Entrepreneurship 5\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Understanding Entrepreneurship 7\u003c\/p\u003e\n\u003cp\u003eChapter 2: Entrepreneurship in the 21st Century 25\u003c\/p\u003e\n\u003cp\u003eChapter 3: Preparing to Seek Opportunity 45\u003c\/p\u003e\n\u003cp\u003eChapter 4: Testing an Opportunity Before You Leap 61\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 2: Testing the Feasibility of Your Business Concept 77\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 5: Understanding Your Industry 79\u003c\/p\u003e\n\u003cp\u003eChapter 6: What Your Customers Can Tell You 95\u003c\/p\u003e\n\u003cp\u003eChapter 7: Designing Solutions for a New Marketplace 117\u003c\/p\u003e\n\u003cp\u003eChapter 8: Protecting Your Products and Services 137\u003c\/p\u003e\n\u003cp\u003eChapter 9: Putting Together Your Founding Team 161\u003c\/p\u003e\n\u003cp\u003eChapter 10: Getting Solutions to Customers: The Supply Chain 181\u003c\/p\u003e\n\u003cp\u003eChapter 11: Developing and Testing Your Business Model 193\u003c\/p\u003e\n\u003cp\u003eChapter 12: Assessing Your Initial Financial Needs 209\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 3: Designing a Company 231\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 13: Preparing a Business Plan 233\u003c\/p\u003e\n\u003cp\u003eChapter 14: Finding Money to Start and Grow Your Venture 257\u003c\/p\u003e\n\u003cp\u003eChapter 15: Starting with the Right Legal Structure 279\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 4: Growing a Company 297\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 16: Planning for Growth 299\u003c\/p\u003e\n\u003cp\u003eChapter 17: Developing a Marketing Strategy 333\u003c\/p\u003e\n\u003cp\u003eChapter 18: Making and Using Money Wisely: The Financial Plan 357\u003c\/p\u003e\n\u003cp\u003eChapter 19: Planning for Things That Go Bump in the Night 381\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 397\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 20: Ten Reasons Not to Start a Business 399\u003c\/p\u003e\n\u003cp\u003eChapter 21: Ten Ways to Spark Your Innovative Spirit 405\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wiley Publishers","offers":[{"title":"Default Title","offer_id":40313191923810,"sku":"9781119912637","price":524.63,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1279\/5591\/files\/1119912636.webp?v=1772872950","url":"https:\/\/elexacademicbookstore.co.za\/products\/entrepreneurship-for-dummies","provider":"Elex Academic Bookstore","version":"1.0","type":"link"}