Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that.More than ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model™ – a technique that analyses the degree of a person’s psychological commitment to anything and everything. Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlined through the use of The Conversion Model™ in this book.